Audio: English
Level: Beginner
Lenght: 15 Lessons, 3H20M
Resources: 17 Downloads

 

Through clever design and attention to detail, a retail store can be transformed from a lifeless space into a memorable experience for shoppers. Retail designer and 3D artist Anna Broeng specializes in designing impressive spaces for digital exhibitions, fashion brands, and more. She has collaborated with Simone Noa, Tekla, and Alex Proba, and had her work featured in Elle Decoration.

In this online course, she teaches you how to analyze a brand and translate its DNA into a store design concept. Learn to ideate and visualize a small shop in 2D and 3D from start to finish using a combination of digital tools. Create dreamy and inspiring environments for an extraordinary customer experience.

Begin the course by getting to know retail designer and 3D artist Anna Broeng. Hear about the creative career that led her from studying nursing to designing retail spaces for clients around the world, along with the influences that inspire her.

Dive into what retail design is and take a look at what you can expect from the course. Then learn how you can influence customers with color psychology and develop the knowledge and tools to create customer experiences that enhance shopping.

Time to create a design concept. Begin with brand analysis and learn how to translate it into your work. Research trends in the retail industry and gather inspiration for your project before creating a mood board for your design. See how to incorporate zones, focal points, and a customer journey map. Then learn how to draw professional 2D and 3D visualizations using pCon.planner and Photoshop.